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Entrepreneurship & Founder Decisions

Founder decisions from pre-seed to Series A. Term sheets, pivots, hiring, runway crises.

L6 – Exec

What you'll decide

Decision categories you'll face

Capital Raising Strategy
Pivot vs Persevere
Hiring Strategy
Customer Concentration Management
Pricing & Monetisation
Exit Strategy
Regulatory Navigation
Crisis Management

KPIs you'll manage

5 metrics under live pressure

  • 1.Runway
  • 2.Revenue / ARR Growth
  • 3.CAC / LTV Ratio
  • 4.Net Retention
  • 5.Team Velocity

Skills you'll build

What you walk away with

Every Boardroom builds Entrepreneurship & Founder Decisions judgment AND the universal decision-making skills below.

Entrepreneurship & Founder Decisions skills

1

Capital strategy

Choose timing, size, and terms when raising — recognise toxic prefs before signing.

2

Pivot vs persevere

Read customer + market signals correctly when the original thesis fails.

3

Co-founder dynamics

Manage vesting, equity, and roles to prevent founder-level conflict.

4

Investor relations

Build investor confidence without becoming captured by their incentives.

5

Customer concentration

Recognise and de-risk the deal you can't afford to lose.

6

Director duties

Apply Companies Act fiduciary duties — wrongful trading awareness as runway tightens.

Plus universal Boardroom skills

Critical evaluation

Spot flawed reasoning even when it comes from a confident expert.

AI literacy

Verify AI output rather than trust it by default — the wrong advisor mechanic IS AI-verification training.

Defended reasoning

Articulate why you made the call under time pressure, not just what you decided.

Multi-axis tradeoffs

Judge decisions across cost, quality, schedule, safety, brand — not just one KPI.

Stakeholder communication

Tell hard news to clients, regulators, and teams without losing credibility.

Ethics under pressure

Hold duties to the public, the firm, and the profession when they pull in different directions.

Frameworks & terminology referenced

What you'll meet in the dilemmas

entrepreneurshipfounderstartuppre-seedseedseries aterm sheetliquidation preferencepro ratadown roundpivotrunwayburn ratearrcacltvpmfproduct market fit

Scenarios

Entrepreneurship & Founder Decisions dilemmas

Hand-picked anchor dilemmas. Click to preview or request the full build.

Entrepreneurship & Founder Decisions
L4·20 min

The First Customer Who Wants Everything

Your beta customer (no paid commitment yet) wants three custom features built before signing a contract. Build them (delays everything else), say no clearly, or steer the conversation toward a paid pilot?

Coming soonRequest →
Entrepreneurship & Founder Decisions
L5·20 min

The Accelerator's Free Office Offer

An accelerator offers free office space + £30k equity-free grant. Strings attached: monthly mentorship sessions and brand attribution in their marketing. Accept, negotiate the attribution clause, or stay independent?

Coming soonRequest →
Entrepreneurship & Founder Decisions
L7·20 min

The Term Sheet With Onerous Prefs

£2.4M at £9M pre-money — but 2x participating liquidation and super-pro-rata. Your only firm offer. 9 months of runway. Take it?

Coming soonRequest →
Entrepreneurship & Founder Decisions
L7·20 min

Six Months Runway, Three Options

Bridge round at flat valuation, 40% headcount cut, or acquihire at £4.2M. The wrong-trading clock is ticking. Director duties first.

Coming soonRequest →
Entrepreneurship & Founder Decisions
L7·20 min

The Co-Founder Equity Standoff

Three years in, no vesting. Your CMO went part-time months ago but still holds 33%. The lead investor wants the cap table sorted before Series A.

Coming soonRequest →
Entrepreneurship & Founder Decisions
L7·20 min

Pivot vs Persevere at Month 18

Your CTO demos an adjacent product — customers say they'd pay 5x for it. Pivot fully, run both, or double down on the original thesis?

Coming soonRequest →
Entrepreneurship & Founder Decisions
L7·20 min

The First VP Sales Hire

Internal AE, senior external, or stay founder-led? VP Sales has the highest failure rate in startups. Which call protects the company?

Coming soonRequest →
Entrepreneurship & Founder Decisions
L7·20 min

Regulatory Shift Threatens the Model

The FCA proposes mandatory explainability + annual audits on AI credit decisions. Compliance = £800k upfront. Build now, lobby, or wait for final rules?

Coming soonRequest →

Also available as a Standard Sim

Multi-team Entrepreneurship & Founder Decisions simulation

Multi-team Entrepreneurship simulation in development. Register interest for the pilot cohort.

See the Standard Sim ↗

Industry settings

Anchored to real sectors

  • ·B2B SaaS
  • ·B2C Consumer
  • ·FinTech
  • ·HealthTech
  • ·ClimateTech
  • ·ConstructTech

Industry context

Frameworks our content is informed by

CMIIoDSkills England

The decision categories and vocabulary used in our Entrepreneurship & Founder Decisions dilemmas are informed by the kinds of topics widely covered in these frameworks. Students preparing for chartership or apprenticeship pathways often find the format useful as independent practice material.

Note: MyEdMentor is independent simulation content. We are not endorsed by, accredited by, or affiliated with any of the named bodies. Their names are referenced here to describe content overlap only.

Player feedback

What learners say

Anonymous post-play ratings from the last 12 months. Public rating shows 4★ and 5★ responses.

4.9

out of 5

Excellent

156 players rated their Boardroom

5
92%
4
8%
3
0%
2
0%
1
0%

In their words

Amazing simulation, Proper use of the brain. :)
After: Boardroom A: Quality Decisions
Excellent decision-making
After: Resilience & Disruption

Earn

Play well, walk away with

Each Boardroom ends with a credibility score and badges that share to LinkedIn.

🕵️

Detective

Caught every wrong advisor.

🗣️

Sage

Strong rationales for every decision.

📊

Strategist

All decisions correct.

📈

Promoted

Hit credibility 70+. Level up.

For educators & L&D teams

Bring this format to your students.

Build a custom Boardroom anchored to your syllabus — 3 dilemmas per week, private cohort URL, tutor dashboard, per-week generation calibrated to L4–L7. Or book a 20-minute platform demo to see the full MyEdMentor suite.

From £5 per student per run · no minimum cohort

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