Market positioning
Articulate where your brand sits in the competitive landscape.
Positioning, pricing, channels, segmentation. Real campaigns under budget and brand constraints.
What you'll decide
KPIs you'll manage
Skills you'll build
Every Boardroom builds Marketing Management judgment AND the universal decision-making skills below.
Marketing Management skills
Articulate where your brand sits in the competitive landscape.
Balance price elasticity, perceived value, and brand impact across segments.
Decide between brand-building and direct-response under tight budgets.
Pick the right mix of paid, owned, earned, and partnership channels.
Build segments that drive different messaging, not just demographic labels.
Measure marketing impact across CAC, LTV, and brand-equity lag effects.
Plus universal Boardroom skills
Spot flawed reasoning even when it comes from a confident expert.
Verify AI output rather than trust it by default — the wrong advisor mechanic IS AI-verification training.
Articulate why you made the call under time pressure, not just what you decided.
Judge decisions across cost, quality, schedule, safety, brand — not just one KPI.
Tell hard news to clients, regulators, and teams without losing credibility.
Hold duties to the public, the firm, and the profession when they pull in different directions.
Frameworks & terminology referenced
Scenarios
Hand-picked anchor dilemmas. Click to preview or request the full build.
Q4 budget: £20k. Team wants to split between Black-Friday paid ads (likely +18% sales) and brand-awareness video content (impact unclear, longer payback). Push 80/20 paid, 50/50, or invest 80% in brand?
A paid influencer posts something controversial 12 hours after your campaign launches. Pull the campaign immediately, publicly distance the brand, or wait 24 hours to see how it lands?
Your brand is perceived as dated. CMO wants £2M brand refresh. CFO wants the spend on performance ads. Full pivot (slow + expensive), partial refresh, or skip refresh and double-down on performance?
A data breach leaked emails of 45,000 customers. Legal says minimal disclosure required. PR wants full transparency. Tight statement, proactive communication, or wait and react?
Also available as a Standard Sim
Multi-team Marketing simulation. CIM-aligned. Budget, brand, segmentation under live market shifts.
Industry settings
Industry context
The decision categories and vocabulary used in our Marketing Management dilemmas are informed by the kinds of topics widely covered in these frameworks. Students preparing for chartership or apprenticeship pathways often find the format useful as independent practice material.
Note: MyEdMentor is independent simulation content. We are not endorsed by, accredited by, or affiliated with any of the named bodies. Their names are referenced here to describe content overlap only.
Player feedback
Anonymous post-play ratings from the last 12 months. Public rating shows 4★ and 5★ responses.
4.9
out of 5
Excellent
156 players rated their Boardroom
In their words
“Amazing simulation, Proper use of the brain. :)”
“Excellent decision-making”
Earn
Each Boardroom ends with a credibility score and badges that share to LinkedIn.
🕵️
Detective
Caught every wrong advisor.
🗣️
Sage
Strong rationales for every decision.
📊
Strategist
All decisions correct.
📈
Promoted
Hit credibility 70+. Level up.
For educators & L&D teams
Build a custom Boardroom anchored to your syllabus — 3 dilemmas per week, private cohort URL, tutor dashboard, per-week generation calibrated to L4–L7. Or book a 20-minute platform demo to see the full MyEdMentor suite.
From £5 per student per run · no minimum cohort
More to explore
1 educator · 156 students rated this